The Samsung Lions’ mascot is a personification of the lion, the club’s animal symbol, as a pretty yet strong image. The mascot is used in diverse promotional activities, particularly in communication with children fans. While symbol marks and character emblems are used in communications with adults, the mascot is for children fans.
The mascot was developed as three types, namely, basic type, application type and emblem type. The basic type should be applied as top priority. The emblem type is used when expressing the club name along with the mascot, and the application type is selectively used depending on the applicable media situation.

The mascot emblem is widely used for diverse purposes in PR media and promotional materials and items, to link a friendly communication between the club and fans.

The mascot signature is a combination of the club’s lion symbol and its logotype, expressing it as a cute yet strong image. It can be used in diverse promotional activities, especially for communications with children fans.