The signature is the company's established formula, which effectively combines both wordmark and logotype. It is designed to vary the forms upon circumstances to which media it should apply.
The A type is to express the designation of the corporation, and it observes the principles and regulations of the group CI, A-type signature, we refer to the manual of the CI group.
The B and C types are to express abbreviated or established designations, the informal order signature is widely used.
The colour of the symbol mark in the signature is 'Lions Blue, and Lions Green', and the logotype mainly sticks to Lions Blue.

The symbol of the character represents the lion which is the symbol of Samaung Lions. It is designed for various promation communications of the pro-baseball team, silhouetting the valiant and tough image of a lion, the character symbol could make the best of diverse media of fan services.

The mascots of Samsung Lions Pro-Baseball team is a mixture of the team's symbolic animal, the lion which bears the cute and tough image, and the logo mark. It could be used in promotive activities especially in communicating with children fans.

The mascot of Samsung Lions Pro-Baseball team personifies the cute and tough image of the team's symbol, the lion. The mascot is used in promotive activities but it specializes in communicting with children fans. If the symbol mark and the emblem of the character are the factors for the communications with adults, the mascot will be the means of communicating with children fans. We made three types of mascots; a basic type, an applied type and the emblem of the basic. The basic type is the representative of all types and it is applied priority to all type in putting use of the mascot. The emblem is used when the team's designation is to be expressed with the mascot. And the applied type is optional to whichever circumstances it should apply.